That's what I learned from the Eiga Sai Film Festival 2012. Well, 60 percent of it came from the fact that watching the films was free. The rest? The Shangri-La Mall mainly hosted this event (annually!) and that mall is a five-minute ride from where I'm staying; I'm not a die-hard fan but I can say that I like almost anything about the Japanese culture (I'm an anime fan by the way); Eiga Sai is something different from the things that take up my current normal day so I wanted to try.
Promotional poster from Lagarista.com. Photo caption doesn't allow you to type links. :|